* A Demonstrates links between how culture is produced and consumed. A Covers wide range of examples found in popular culture. A Adopts a cross--disciplinary approach. A Includes both classic and contemporary essays as well as new articles written especially for this volume. .
This is a rich collection of contemporary perspectives on how culture is produced and commodified using current examples from music, television, magazines, sports, and advertising. Incorporating a variety of theoretical frameworks, the book addresses, in addition, issues of social and cultural diversity in readings by key scholars that are accessible and provocative for both students and academics.
