***An eTextbook version is available at VitalSource.com for $69.85. USD. ISBN: 978-1-958303-52-8.***
AI is transforming all aspects of business and indeed life in general. Students are increasingly using AI in their personal and academic lives. However, most do not know how or why AI operates. For them, AI is a magic box. Some of these business students will seek to become algorithm managers a key role involving making budget, purchase, and responsible use decisions for their organizations. This book demystifies what is in the AI magic box. AI for Business provides a rigorous insight into the design and use of AI algorithms (especially deep learning) by building algorithms using the TensorFlow library in Python. Business examples are used throughout.
FEATURES:
Generate powerful insights into AI
End-of-chapter programming exercises provide direct experience in the design, training (data provided), and use of AI algorithms which creates grounded scientifically-accurate understanding.
Engage students
Concepts are presented slowly, playful examples are provided, and a series of worksheets provide hands on activities.
Contextualize learning
Each chapter opens with a mini-case that explores the business needs for the features discussed in the chapter.
Advance critical thinking
Through direct experience students learn to evaluate claims about AI products, assess model reliability, and determine when to incorporate human judgement.
Emphasize responsible use
Ethics in Action boxes throughout the text introduce concerns and include questions to ponder. The final chapter explores ethics, responsibility and risk. After learning to develop, train, and use AI models, students bring greater perspective to pondering these concerns.
