Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries Emeritus at the University of Pennsylvania's Annenberg School for Communication, USA. He has authored 13 books, edited 5, and written more than 160 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. In 2010 the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012 the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital privacy.