Beyond the Craft" delves into the often-overlooked aspects of business ownership that go beyond technical expertise. From effective communication and leadership, to the art of social media and self-care, this book equips aspiring and current small business owners with the knowledge and mindset they need to thrive in today's competitive landscape. With practical insights and actionable advice, it serves as a guide for those looking to build not just a business, but a lasting and fulfilling enterprise.