A tribute to the visionary designer whose creative brilliance left an indelible mark on the world of sneakers, athletic wear and the sports industry, uniquely becoming one of the most influential and celebrated creative directors of both Adidas and Nike.

"Most well-known for his design of the iconic sneaker that lives at the heart of modern streetwear culture, the Air Jordan 1s, Moore's career is littered with trend-setting successes including designing the Nike Dunks silhouette, the Air Jordan ball-and-wings logo, the Nike Jumpman logo, and the Adidas Mountain logo. Included in this book are his early designs, detailed sketches, iconic creations, and revolutionary advertising campaigns. His creative path from his early days as a graphic design student to eventually re-shaping both Nike and Adidas is an inspirational guide for the trailblazers of modern streetwear culture. His unyielding genius and influence finally receive its due recognition within the pages of this book" --