Ten billion or more times each day, electronic scanners read data encoded in black-and-white codes--barcodes--printed on or affixed to physical goods. The Barcode is the memoir from the team who helped create the barcode.
Award-winning engineer Paul V. McEnroe developed state-of-the-art products the world depends upon today. During his 23-year career with IBM, he delivered innovations that became industry standards. He led the team that developed the Universal Product Code (UPC), commonly known as the barcode, and created the first commercial application of laser technology, the barcode scanner, and the magnetic code for Stock Keeping Unit (SKU) marking.
