"The Barcode tells the real story of the team at IBM that developed the technology we use today, why it was selected in layman's terms, and in the appendix, why it is superior for the technical community..."--
Award-winning engineer Paul V. McEnroe developed state-of-the-art products the world depends upon today. During his 23-year career with IBM, he delivered innovations that became industry standards. He led the team that developed the Universal Product Code (UPC), commonly known as the barcode, and created the first commercial application of laser technology, the barcode scanner, and the magnetic code for Stock Keeping Unit (SKU) marking.
