In Rethinking Elvis, popular music scholars and historians look beyond Elvis' iconography to shine a light on the branding, historical and geographic reception, heritage, and fan phenomenon that sustain his legacy. By engaging with recent disciplinary shifts and ongoing conversations within the field, Rethinking Elvis pinpoints the many reasons for Elvis' continued influence on popular culture.
If T. Rex is the king of dinosaurs, then E. Rex is the king of popular music icons. Rethinking Elvis is a Jurassic Park-like educational journey into the newest Presley-focused scholarship. Mark Duffett and his talented team of pop culture paleontologists unearth several vital new perspectives on American rock 'n' roll's most influential singer and the world's most underappreciated celebrity.