Taste of City: Food and Place Marketing Conference 2018, which is hosted by Akdeniz University Tourism Research, Development and Application Centre (TAGUM) on 4-5 October 2018. The TOC 2018 Antalya is an international peer-reviewed academic research conference with a focus on understanding the dynamics and role of food play in place marketing and branding. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion. Invited Speakers in this year's conference include Prof Zafer Yenal from Bogazici University, Istanbul, Prof Pieter Terhorst from the University of Amsterdam and Prof Ibrahim Sirkeci from Regent's University London.