This book explores how data about our everyday online behaviour is collected and how they are processed in various ways by algorithms powered by Artificial Intelligence (AI) and Machine Learning (ML).
"This book is an essential read for anyone seeking a scholarly understanding of what it means to live, work and socialize in an increasingly data-driven world. Professor Sridhar and his international team have achieved a difficult feat-to engage deeply and thoughtfully with the issues, while also ranging widely across knowledge domains from technology and algorithms, to privacy, healthcare and regulation."
Krishna Jayakar, Penn State University, U.S.A.
"This all-encompassing book touches every aspect of our lives with grace and thoughtfulness. Sridhar's transitions, written with crisp prose, make the scholarship vivid."
Erran Carmel, American University, U.S.A.
"Datafication is the new normal, and has impacts that we are only starting to understand. This book provides a comprehensive introduction to datafication across social domains, offering key insights about how to align its trajectory with public interest goals."
Hernan Galperin, University of Southern California, U.S.A.
"Digitization is revolutionizing not only the economy but the entire society. This volume analyzes in depth, processes of datafication and its implications in different sectors; specific challenges with respect to privacy and access to digital services; and possible technological and regulatory solutions."
Wolfgang Kerber, University of Marburg, Germany
"The technological innovations of the 21st century is fundamentally changing the world and putting forth ethical questions in front of humanity. At this juncture, V Sridhar's work uses a much needed interdisciplinary approach and acts as a guiding light for technologists, policymakers and academics."
Pradeep Mehta, Consumer Unity & Trust Society (CUTS) International, India
