Starting his own business, Bob Steinberg knows what it takes to face the risks and challenges of running a successful company. This book is about how the establishment of a positive culture, containing three essential elements, provides a much healthier environment for employees, in contrast to the traditional approaches of most other corporations. About the Author: Bob Steinberg is a business owner who enjoys tennis, hiking, biking and skiing, and is an active member of the ski club. He has a creative spirit and delights in challenging home projects. Steinberg has two Bachelor's degrees from Rutgers University.