The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts. This book clearly explains, in a managerial accessible language, that there is a growing recognition that the business of business is responsible action, not simply profit seeking. The authors use extensive compelling examples of leading business practice, demonstrating that being responsible is the new normal, not a fringe business practice. They highlight how responsible business practice is an asset, rather than a cost. Debunking outdated thinking in a practical way, by getting managers to reconsider what they do and why, they identify how by adopting this approach managers and their businesses are part of the solution to complex social and environmental problems.