The Fundamental Principles of Finance offers a new and innovative approach to financial theory. The book introduces three fundamental principles of finance that flow throughout the theoretical material covered in most corporate finance textbooks.

Finance is the study of value and how it is determined. Individuals, small businesses and corporations regularly make use of value determinations for making strategic decisions that affect the future outcomes of their endeavors. The importance of accurate valuations cannot be overestimated; valuing assets too highly will lead to investing in assets whose costs are greater than their returns, while undervaluing assets will lead to missed opportunities for growth. In some situations (such as a merger or an acquisition), the outcome of the decision can make or break the investor. The need for solid financial skills has never been more pressing than in today's global economy. The Fundamental Principles of Finance offers a new and innovative approach to financial theory. The book introduces three fundamental principles of finance that flow throughout the theoretical material covered in most corporate finance textbooks. These fundamental principles are developed in their own chapter of the book, then referred to in each chapter introducing financial theory. In this way, the theory is able to be mastered at a fundamental level. The interactions among the principles are introduced through the three precepts, which help show the impact of the three principles on financial decision-making. This fresh and original approach to finance will be key reading for undergraduate students of introduction to finance, corporate finance, capital markets, financial management and related courses, as well as managers undertaking MBAs.

"The Fundamental Principles of Finance by Dr. Robert Irons addresses the basics of financial management in a way that makes finance and investment strategy accessible even to those of us who regularly struggle with math and money." - Dr. Jim Twombly, Professor of American Politics, Elmira College, New York, U.S.A. "The Fundamental Principles of Finance covers a wide range of?topics?related to financial management in a very well-structured fashion. It defines and?explicates the relevant concepts for a beginner in financial management. It seamlessly transitions from the conceptual framework to succinct definitions and practical applications and exercises. It is a great introductory textbook in this area." - Dr. Khalid Razaki, Professor of Accounting, Brennan School of Business, Dominican University, Illinois, U.S.A.