The Fundamental Principles of Finance offers a new and innovative approach to financial theory. The book introduces three fundamental principles of finance that flow throughout the theoretical material covered in most corporate finance textbooks. "The Fundamental Principles of Finance by Dr. Robert Irons addresses the basics of financial management in a way that makes finance and investment strategy accessible even to those of us who regularly struggle with math and money." - Dr. Jim Twombly, Professor of American Politics, Elmira College, New York, U.S.A. "The Fundamental Principles of Finance covers a wide range of?topics?related to financial management in a very well-structured fashion. It defines and?explicates the relevant concepts for a beginner in financial management. It seamlessly transitions from the conceptual framework to succinct definitions and practical applications and exercises. It is a great introductory textbook in this area." - Dr. Khalid Razaki, Professor of Accounting, Brennan School of Business, Dominican University, Illinois, U.S.A.