The historical record and the worldwide fluctuation in marijuana use rates by minors clearly establishes that kids do not just fall into drug use as an inevitable rite of passage. Kids are sold on drug use in specific cultures at various times. The Pied Pipers of Pot reveals how marijuana products have been pushed on the youth sector in recent years through a process of normalization and acceptance. The author argues that kids are no match for the aggressive and emerging marijuana industry and that the key to effective drug prevention is to curtail those that stand to prosper, economically or politically by advancing the pro-pot position.
