At the core of this book is the interplay between technological and business innovation and social practice. Although the bene?ts of 50 years of rapid advances in digital telecommunications and computing technology have not bene?ted everyone equally, they have nevertheless transformed almost every aspectofthewaywelive.Oneareawheretechnologyhashada clearimpactis in the way we conduct business. The rate of change that brings about mod- nity has been considerably strengthened by technological advances applied to product manufacturing, distribution, ?nancing, and management, which arguably form the substrate for globalization and consumerism. It is thus no surprise that businesses closely monitor advances in techn- ogy and invest considerable resources in exploring possible new applications and market opportunities. Yet, consumers' acceptance of new ways of buying and selling depends as much on business and technology as on our society's culture and the culture of the material environment that de?nes our values, sensibilities, and thus our commitments. Moreover, the rate of technological innovation is such that to the c- sumer, technology implementation is fully opaque.Nonetheless, opportunities to carry out commerce in novel ways also introduce risk to established - cial structures, conventions, and institutions. In modernity, risk management is one of the core functions of society and to be successful in this, societies depend on their trust of experts. Experts take risks on behalf of society and are responsible for evaluating the full extent of a particular set of hazards including those associated with a particular technology.

Ubiquitous and pervasive computing will be the emerging computing paradigm for the next few decades. What differentiates it from previous technologies is the fact that computation and wireless communications capability is embedded into objects, locations and even people. Like every new technology before it, ubiquitous and pervasive computing has considerable implications for conducting business. Products, locations, consumers and employees can create rich streams of information about themselves, their immediate environment and their use. This information is fed into the business process to provide unique insights on the current and future situation of the business.

This book brings together the technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques, and also examines its implications for society at large. Individual chapters review the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications that can be built today. They also examine business cases where investment in this technology is appropriate, as well as the economics mechanisms that must be designed for the effective use of such systems. Last but not least, the implications of ubiquitous and pervasive commerce for the legal system, employees and retailers, and the protection of the privacy of the general public are discussed.

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Ubiquitous and pervasive commerce : new frontiers for electronic business
(Computer Communications and Networks)
Roussos G., Springer-Verlag New York, Inc., Secaucus, NJ, 2005. 194 pp. Type: Book
Date Reviewed: Mar 28 2006
Ubiquitous computing (UC) applications can now be found in places other than science
fiction books. As they are intended to be invisible, we need to look for them more carefully.
The emergence of techniques for the ubiquitous and pervasive computing paradigm
signifies a new wave in computing, one where technology loses its imminent visibility and
blends with objects, locations, and even humans. Still in its inception, this movement is
gaining momentum in different application areas. The commerce area, however, appears to
have gone further than others.
This volume presents a methodological overview of the new frontiers for e-business,
discussing its past, present, and possible futures. When we look at e-business historically--
from 1951, when for the first time software was used to conduct business (by J. Lyons and
Co., an example from the first chapter of the book), through the development of bar codes,
to the current implementation of radio frequency identification (RFID) tags placed in
products--we become aware of the amount of work and ideas that have been implemented
or abandoned.
In addition to the introductory part, the book has three other parts: "Technology,"
"Business," and "Society," with a total of 11 chapters that complement each other greatly.
The "Technology" part of the book focuses on the supply chain management standards in
ubiquitous commerce and on a couple of applications of RFID technology. The "Business"
part discusses such topics as UC approaches to extending customer relationship
management, customer tracking, price discrimination, and the design of pervasive retail
experiences. The "Society" partfocuses on the legal and societal challenges of the use of
UC in commerce, as it will impose significant changes in the way we do business.
In conclusion, this is an easy-to-read volume that will be of use to casual readers,
students, and researchers.
Reviewer: Goran Trajkovski Review #: CR132598
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